SiteMinder: U.S. Travelers Prefer Direct Booking for 2025 Hotel Stays
DALLAS, Texas—SiteMinder has released its Changing Traveler Report 2025, which reported that 37 percent of U.S. travelers plan to book their 2025 stays directly, either via a hotel’s website (23.5 percent) or by contacting the property by phone or email (13 percent). This figure exceeds the global average of 27 percent, and rises to 57 percent among those over the age of 60. The report, based on a survey of over 12,000 respondents across 14 […]
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