As AI becomes increasingly effective and efficient, the lodging industry, like all segments of the U.S. economy, has become increasingly savvy with its applications for everyday business needs. For the hotel industry, that focus takes on many aspects, including operations, consumer outreach, purchasing, social media, customer problem resolution, and reservations. While all these areas are ripe for applying AI, one area that has received scant attention is how AI disruption may affect online travel agencies […]

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