Sojern Expands Partnership With Red Roof

SAN FRANCISCO, California—Sojern, an AI-powered marketing platform built for hospitality and recently acquired by RateGain, announced that Red Roof has adopted its AI Concierge solution to enhance guest engagement, streamline operations, and drive improved commercial performance across its portfolio. The initiative is being rolled out across many Red Roof properties. Sojern’s AI Concierge enhances every stage of the guest journey by automating routine interactions—from service requests and amenity questions to in-stay issue reporting—reducing front desk […]

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