NEWTON, Massachusetts—Sonesta International Hotels (Sonesta) announced it has achieved a record 26 percent franchise net unit growth (NUG) in 2025. The 26 percent growth in rooms was driven by global organic franchise growth as well as the sale of 112 SVC properties encumbered with long-term Sonesta franchise agreements. “2025 was a transformative year for Sonesta,” said Keith Pierce, Sonesta’s executive vice president and president of franchise & development. “26 percent net unit growth is a […]

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