Alchemer Study Shares Findings From Its 2026 Hospitality Benchmarks Report
LOUISVILLE, Colorado—Alchemer shared its new 2026 Hospitality Benchmarks: Hotels vs. Vacation Rentals report, which found that hotels and vacation rentals aren’t competing on the same playing field anymore, as guest expectations are increasingly divided by generation. Based on a survey of 1,014 U.S. travelers, including 540 recent hotel guests and 474 recent vacation rental guests, the report examined what drives booking decisions, guest satisfaction, and long-term loyalty across both lodging segments. Among the research report’s key findings, […]
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