NEW YORK—Booking.com’s annual Travel Predictions research shows that, in 2027, guests will choose a vacation based on how they want to feel, not only where they want to go. The research was conducted among more than 28,000 travelers across 32 countries and territories. For hotels, vacation rentals, airlines, attractions, and experience providers, the findings pointed to three opportunities: richer listing content that captures emotional intent, flexible packaging that protects margin, and demand planning built around […]

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