Accor Group & Hard Rock International Form Strategic Partnership
HOLLYWOOD, Florida—Accor and Hard Rock International announced a global strategic partnership covering loyalty, distribution, and international development. Upon successful closing of this transaction, this partnership will enhance the loyalty programs for both ALL Accor and Unity members while broadening Hard Rock’s distribution network. In addition, Ennismore will provide development and operational support. Guests can already experience the benefits of this partnership at Hard Rock Hotel New York. Hard Rock Joins the ALL Accor Distribution & […]
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