Hotel Segmentation: Understanding U.S. Demand Patterns Amid Pandemic Shifts
The pandemic has no doubt created a shift in the U.S. hotel demand mix, but while deviations from historical trends have been aplenty, recent data shows a return of seasonal patterns. With concerns persisting around the pandemic, however, there is plenty of reason to question the staying power of those patterns. While 2021 has no doubt been the summer of the leisure traveler, another segment finally joined the party in July with group demand at […]
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