A Year in Review: STR’s Market Recovery Monitor
Understanding, measuring, and forecasting the recovery of U.S. hotel performance has been difficult at best amid the global pandemic. Unlike other cycles that were driven by economic jolts, this downturn was disruption-led, providing no historic precedents to use in projecting the industry’s trajectory. Plus, each time a recovery horizon has been set, a new COVID-19 variant or the like has altered the course and expectations. Recognizing these challenges as well as the need for meaningful […]
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