AAA and Bread Financial: 76 Percent of Travelers Planning Trips Around Milestones in 2026
COLUMBUS, Ohio—A new study from AAA and Bread Financial found that travel in 2026 will be driven by moments that matter. 61 percent of Americans said they planned to travel in 2026, and among those travelers, more than three-quarters (76 percent) said their trips would be planned around important life milestones such as birthdays, weddings, anniversaries, and other celebrations. Gen Z and Millennials are leading this shift. Key Findings According to the survey, respondents said that traveling to celebrate a birthday […]
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