Augmented Judgment: How AI Is Reshaping Hotel Valuation
From the HP12C and TI-84 calculators to Excel and now AI, technology has always played a significant role in the valuation of hotels. As AI continues to be integrated into our lives, appraisal has evolved from a process driven by calculations to one centered on interpretation, judgment, and insight. With AI platforms improving operational efficiency and data-driven systems enhancing decision-making, technology is redefining how hotel performance is measured—and ultimately, how value is determined. As artificial […]
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