Hotels aren’t short on technology or data. Over the past decade, many brands have heavily invested in modernizing their tech stacks, layering in new platforms for operations, distribution, loyalty, guest engagement, and analytics. However, despite that investment, many hotels are still struggling to connect core systems in ways that improve daily decision-making in an impactful way.   Part of the challenge is how these systems originally came together. These platforms were often implemented at different times to solve specific needs, not to function as part of a unified foundation […]

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