Choice Hotels International Inc. is continuing growth in the upscale segment with three new Cambria Hotel openings and two groundbreakings recently.

The opened properties, located in Imperial, CA; Pigeon Forge, TN; and Spokane, WA, and upcoming groundbreakings in O’Fallon, MO and Bend, OR introduce Cambria into new markets and build on Choice’s goal to bring the brand to more regions nationwide.

With these latest openings, the company has introduced 18 new Cambria properties in the last two years, including those in downtown Denver, Delaware’s Rehoboth Beach and Niagara Falls, NY. They add to an expanding pipeline of 62 hotels, including the Cambria New York Times Square, opening in 2025.

“Our strategic investments in upscale are reaping rewards and there’s little doubt that the Cambria brand is a vital part of this success,” said Indy Adenaw, SVP/GM, upscale brands, Choice Hotels International. “Each of these new openings represents our commitment to bringing Cambria to every state and giving more travelers the chance to experience the unique amenities, local-inspired design and unparalleled service that have cemented this brand as a top upscale option.”

The newly opened Cambria destinations include:

• Cambria Hotel El Centro – Imperial: The newest Cambria Hotel in California, which opened in September, celebrates the history and culture of the area through locally inspired décor, including mural photos depicting Imperial Valley’s history. The boutique property has 108 rooms, 2,050 sq. ft. of meeting space and offers close access to Anza Borrego Desert State Park, Algodones Dunes, Imperial County Fairgrounds and more. The property is the fifth Cambria to open in California.
• Cambria Hotel Pigeon Forge: Newly opened in October, the Cambria Hotel Pigeon Forge offers visitors a blend of adventure and leisure in the Smoky Mountains. The hotel is minutes away from some of the city’s most popular attractions, including Dollywood, and is a short drive from hiking trails, biking, fishing and other outdoor activities. With 118 rooms, 738 sq. ft. of meeting space, a pool with a view of Mt. LeConte and onsite dining, it is the fourth Cambria to open in Tennessee.
• Cambria Hotel Spokane Airport: The first Cambria Hotel in the state of Washington, Cambria Hotel Spokane Airport is located near Riverfront Park, Gonzaga University and the Spokane International Airport. The hotel, which opened in September, has 91 rooms and 1,020 sq. ft. of meeting space, an on-property restaurant offering local and seasonal flavors, and complimentary airport transportation.

The upcoming groundbreaking Cambria properties include:

• Cambria Hotel Bend Oregon is located close to Oregon State University and will have 131 rooms. Hotel demand in the area is driven by a year-round demand for hiking, fishing and skiing at the Mt. Bachelor Ski Resort, the official training center for many Winter Olympics athletes. The hotel is expected to open in 2026.
• Cambria Hotel O’Fallon Missouri is located in the St. Louis metropolitan region and is the first Cambria Hotel in the state of Missouri. The 118-room property will reflect the local demand, which is driven by a mix of manufacturing, automotive and aerospace, financial services and data centers, with Citi, Mastercard, Allianz, Nortek Global HVAC, True Manufacturing and more having headquarters and operations in the city. The hotel is expected to open in 2026.

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