CoStar, Tourism Economics Adjust U.S. Hotel Growth Forecast

ARLINGTON, Virginia—CoStar and Tourism Economics made significant adjustments to the 2026-27 U.S. hotel forecast. For 2026, projected gains in average daily rate (ADR) and revenue per available room (RevPAR) were upgraded 1.0 ppts and 2.2 ppts, respectively. Occupancy for the year is now expected to grow after the previous forecast projected a year-over-year decline in the metric.  “The cautious optimism that framed our outlook earlier in the year has made way for a more robust forecast, driven by stronger demand […]

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