As artificial intelligence (AI) has become more available and prominent for consumers, hoteliers should consider how their hotels get recognized by large language models (LLMs). Consumers are increasingly using LLMs like OpenAI’s ChatGPT, Google’s Gemini, and Microsoft’s Copilot to plan their travel, including finding hotels to book for their trips. For hotels, understanding generative engine optimization (GEO)—a digital marketing strategy that can garner visibility across LLMs—is crucial to capturing this AI-savvy group of travelers. GEO […]

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