From Data to Direction: Hotels Need Technology That Helps Calculate the Most Profitable Mix of Business
The U.S. hotel industry is in a deceptively complicated moment. Total demand is up roughly 1 percent year over year. Corporate hotel revenue grew 5.6 percent in the first quarter of 2026, the first meaningful growth since the pandemic. On paper, things look stable, even encouraging. But the headline numbers are hiding something. Not all demand is moving in the same direction. Government business is declining. Rack/BAR is declining. Loyalty rates and OTA bookings are […]
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