Fullstory Survey Highlights How Rising Costs Impact Travelers

ATLANTA, Georgia—Fullstory released the results of its 2026 Travel & Hospitality Survey, which explored shifting travel behaviors, booking preferences, and experience expectations among more than 1,000 U.S. consumers. Key Findings “As costs rise and budgets tighten, consumers are still planning to travel, but they are making more deliberate decisions about when, how, and where they spend,” said Jason Wolf, president, Fullstory. “More intentional demand means that success will be defined less by volume and more by […]

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