Global Rescue Survey: Luxury and Adventure Travel Are Surging in Popularity
LEBANON, New Hampshire—According to new findings from the Global Rescue Winter 2026 Traveler Sentiment and Safety Survey, luxury and adventure travel are surging in popularity, and travelers are redefining what those experiences mean today. The survey data showed how travelers themselves define luxury and adventure travel and what they believe would meaningfully improve business travel, against the backdrop of a rapidly evolving global travel landscape. Luxury travel is one of the fastest-growing segments of the travel industry, driven by consumers prioritizing personalized, experiential journeys over traditional displays of opulence. That shift was clearly reflected […]
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