Heavy Hitter Hotelier: The Story of Mickey Mantle’s Holiday Inn
Mickey Mantle was one of the hottest sports stars of the 1950s. At the time, much like today, sports icons were in high demand for endorsement deals. In his memoir, “The Mick,” Mantle explained how as a young baseball star with the New York Yankees, he created Micky Mantle Enterprises to handle endorsement and investment deals. In the era before large sports star payrolls, Mantle needed the extra income during the off season. He gave […]
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