How AI Is Changing the Way Travelers Discover Hotels
The hospitality industry has invested tremendous energy into the booking experience, making it easier for travelers to compare rates, filter amenities, and reserve a room with just a few clicks. Far less attention has been paid to what leads travelers to the booking site. That journey is changing rapidly. According to Adobe Analytics, referrals from AI platforms to travel websites increased 194 percent year over year, suggesting more travelers are turning to conversational AI as […]
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