HSMAI Conference Explores Future of Hospitality Commercial Strategy
McLEAN, Virginia—The Hospitality Sales and Marketing Association International (HSMAI) concluded the 2026 Commercial Strategy Conference on June 17 in San Antonio, Texas. Over 1,000 hospitality professionals registered for two days of education, networking, and cross-functional collaboration. Held June 16-17 at the Henry B. González Convention Center in conjunction with the Hospitality Industry Technology Exposition & Conference (HITEC), HSMAI’s conference brought together leaders across marketing, revenue optimization, sales, and distribution to explore the trends, challenges, and opportunities shaping the […]
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