McLEAN, Virginia—The Hospitality Sales and Marketing Association International (HSMAI) Foundation released its latest special report, Case Study: The Future Talent Pipeline, the final installment in its ongoing research series on the state of generative AI in talent management for hotel sales, marketing, and revenue management. The report explored how hospitality students are integrating generative AI into their academic workflows and what that means for the future commercial workforce. The findings pointed to a growing “AI literacy mismatch” […]

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