For years, in-room entertainment has occupied a familiar place in the hotel budget conversation somewhere between “necessary cost” and “table stakes.”  New research° tracking guest behavior and expectations in 2026 shows a growing connection between the quality of a hotel’s in-room entertainment experience and key behaviors that can affect revenue, including guest choice, recommendations, return visits and willingness to pay.  These findings highlight the importance of in-room entertainment in guest decision-making. When looking at these […]

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