TROY, Michigan—According to the J.D. Power 2026 North America Hotel Guest Satisfaction Index (NAGSI) Study, hotel guest satisfaction in North America continues to climb, with year-over-year improvements across every hotel segment. Now marking its 30th year, the study has tracked the evolution of guest expectations and hotel performance across three decades, finding that hotel owners’ continued investments in guest rooms, property upkeep and service are driving today’s higher guest satisfaction levels.   “For 30 years, JD Power has provided the industry with unbiased guest satisfaction benchmarks against […]

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