Mind the Gap: The ROI of Integrating Marketing and Revenue Management
A revenue management system (RMS) is a tool, not a strategy. Without the expertise to synchronize marketing and revenue, even the best tech creates an execution gap. Use this diagnostic, based on insights from Stephanie Sparks Smith, CEO of Cogwheel Marketing, to identify where your strategy is leaking profit. Problem #1: Reactive Rate Adjustments Most operators wait for the RMS to flag a “pace-behind” warning before acting. By then, the damage is done. The Reality Check: “Revenue management system is being focused on booking window, […]
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