Navigating Stagnation: The New Normal for Hotels

The post-pandemic glory days of soaring ADR are in the past, and the mood at ALIS 2026 was one of pragmatic survival. As the industry gathered in Los Angeles for the Americas Lodging Investment Summit (ALIS), STR’s Vice President of Analytics Isaac Collazo, Kalibri Labs’ Chief Executive Officer Cindy Estis Green, and Phocuswright’s Senior Vice President of Content Mitra Sorrells delivered a clear message: the hotel industry has moved beyond a standard cyclical shift, entering […]

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