Operto Research Highlights Impact of Predatory Ads Targeting Hotel-Branded Searches
VANCOUVER, Canada—According to new research published by Operto, hotels worldwide are being targeted by roughly 1.1 million ads from predatory online travel agencies (OTAs) running against searches for their own brand names, potentially diverting guests who were already searching for a specific property away from its direct booking channel. The analysis found approximately 204,000 hotels across 205 countries and territories were targeted during the study period, with the average affected hotel facing 3.9 competing ads […]
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