Over the past two years, class-level hotel occupancy has served as a proxy to track the recovery of different industry segments. The lower-tier, leisure-based classes have led occupancy recovery since the early days of the pandemic, while business and group-dependent upper-upscale and luxury hotel occupancy has been slowest to return. However, as class-level occupancy has served as a barometer for segmentation recovery, trends in average daily rate (ADR) have followed a different path. Historically, pricing […]

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