For 90 years, CBRE has tracked the financial performance of the U.S. lodging industry and has identified a consistent truth: hotel managers adapt to preserve profits amidst challenging economic conditions. Despite the industry’s legendary resilience, however, the latest CBRE Trends in the Hotel Industry data reveals a fundamental challenge: revenue growth is stalling, while expenses accelerate at an unsustainable pace. From a valuation perspective, this environment—where expense inflation consistently outpaces revenue—mandates a recalibrated underwriting lens. […]

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