PwC: Hospitality Deal Activity Slows, but Demand Centers Around Premium Assets
PwC reported its Hospitality & Leisure: US Deals 2026 Mid-Year Outlook and found that overall deal activity has slowed and 73 percent of hotel deals were centered around premium experiences, wellness-focused assets, and businesses with strong customer data and AI capabilities. According to the report, capital has become more cautious, even as travelers continue to travel amid rising prices. Deal volume over the trailing six months has decreased approximately 2.5 percent. Upscale, upper-upscale, and luxury […]
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