Red Roof Ignites Next Era of Growth: Elevated Guest Experience and Increased Value for Franchise Owners
COLUMBUS, Ohio—Red Roof hosted Ignite, the company’s Brand Conference, in Hollywood, Florida, this week, where leaders debuted a series of initiatives designed to strengthen the guest experience, create greater enhancements across its portfolio, and drive value for franchise owners. “These strategic initiatives are led by a significant evolution of Red Roof PLUS+ and the next generation of RediRewards,” Red Roof President Zack Gharib told more than 1,000 attendees. RediRewards is Red Roof’s loyalty program, which has more than 6 million members. Gharib added, “Together, our investments represent a sharper focus on building a stronger demand […]
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