Red Roof Sustains Momentum Through Growth and Brand Discipline
Red Roof entered 2026 with significant momentum following a successful 2025. The company added 3,500 rooms to its development pipeline and increased new hotel executions by 35 percent over 2025. Additionally, Red Roof celebrated the addition of 40 members to its ownership community through its RIDE and SHE initiatives, which support women and representatives of underserved markets. The company’s growth also continued in 2026 with its entry into Canada through the conversion of a property in Vancouver. LODGING recently spoke with Red Roof President Zack Gharib, […]
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