Repositioning for Recovery: Deciding Factors When Determining a Hotel Brand or Flag Change
COVID-19 has created a myriad of troubles for hotel owners—and sometimes trouble means opportunity. As the industry slowly rebounds, savvy owners may see this as a good time to evaluate their hotel brand flag. With over 350 hotel brands, there is little reason to stick with one that is failing. The most likely factors to change a hotel brand or flag are an underperforming hotel, a flag that has not delivered enough revenue through brand […]
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