STEINHAUSEN, SWITZERLAND—According to new research from RoomPriceGenie, more than half of hotels, 53 percent, now use artificial intelligence to help set room prices, but just 10 percent would trust it enough to make most pricing decisions on its own. The findings come from RoomPriceGenie’s 2026 State of Revenue Management Report, based on a survey of 450 senior revenue decision-makers. The research points to a revenue management industry that is growing more sophisticated, with clear opportunities […]

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