For years, hotels have approached direct booking strategy in the same way: improve the website, strengthen the brand, invest in marketing, and reduce dependence on OTAs. But one of hospitality’s most important distribution battles now takes place before a guest ever reaches the hotel’s website.  When a traveler searches directly for a hotel by name, the booking decision is often already made. Yet increasingly, affiliate booking sites are intercepting that demand at the exact moment the […]

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