Forget five-star ratings and marble lobbies. It’s not the amenities that make properties worth talking about – it’s the charisma. Too often, hoteliers looking to differentiate their properties look to interior design or amenities. Things they can touch, things guests can touch – the factors that make sense on a spreadsheet. The flaw in this playbook is that it’s rarely the interior design guests grow tired of. It’s everything else. A space can be both […]

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