The Coffee Premiumization Race: How Hotels Can Keep Up as Fast Food Raises the Bar

For decades, the lobby coffee bar has quietly powered a hotel’s morning revenue and guest experience. It’s often the first touchpoint of the morning, before a meeting, a flight, or a day of sightseeing. That reliability is now being tested by an unexpected competitor. Nearly half of U.S. coffee consumers, 48.9 percent, ordered coffee from McDonald’s in the past 12 months, more than any other non-specialist venue tracked in Allegra World Coffee Portal’s Project Café […]

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