The People Behind Hotel Margins Matter More Than Ever
Hotel profitability is facing mounting pressure in 2026 as slowing revenue growth collides with rising operating costs. Industry forecasts point to a challenging year ahead, with U.S. RevPar expected to grow by just 0.6 percent, while occupancy is estimated to dip to 62.1 percent. At the same time, hotels are tackling steadily rising labor expenses, which now account for an average of 35 percent of revenue, up from 34 percent a year ago. This combination […]
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