F&B can be notoriously fickle, promising marvelously high revenue but magnificently low margin. Consequently, the pressure to optimize every square foot of floor space in hotels often leads to a spreadsheet-first mentality—an approach that eats into the guest experience quickly. But with CBRE research finding that F&B revenue growth (+3.8 percent per occupied room) outpaced total hotel revenue growth in 2025, F&B is emerging as a “bright spot amidst declining overall performance.” Steve Palmer, founder […]

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