Turning Rainy Days Into Revenue: How Hotels Can Weather Summer Demand Volatility
Summer is often a peak season for the hospitality industry; kids are out of school, so families plan various trips, and hotels are a key part of these journeys. This summer in particular brings plenty of promise, as the FIFA World Cup and America250 will fuel even more travel. However, while owners and operators can plan for months in advance, the volatility of weather constantly threatens to reduce performance in this context by leading travelers to postpone or even cancel […]
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