Wake-Up Call: Why Coffee Is an Overlooked Revenue Opportunity for Hotels

Coffee has become a key part of the guest experience at most, if not all, hotels. Beyond a simple amenity that enables guests to maintain their routine with a cup in the morning, this touchpoint represents a significant opportunity for hoteliers. Coffee can be a key differentiator from the competition, one that encourages repeat business and drives additional revenue through offerings beyond the baseline, such as enhanced customization and expanded menus. Joe Gaines, senior director of U.S. Sales, Costa Coffee, The Coca-Cola Company, recently discussed with LODGING the revenue opportunity that the popular […]

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