Kempinski Hotels’ recently appointed chief brand officer, Barbara Biffi, shared with LODGING some of the details of her progression from working on the periphery of the hospitality industry as a data analyst for an advertising agency to working as a branding executive, most notably with luxury cruise lines. At the time of the interview, Biffi was just three months into her current position, where she is charged with leading the transformation of this 150-year-old hotel […]

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