Second Wave, Aimbridge Hospitality’s in-house marketing agency, offers customized marketing services to hotels, from brand building to digital media campaigns. Conceived as the “next wave” in hotel marketing that closely aligns creativity with commercial strategy, Second Wave meets a need among Aimbridge’s clients. “Having external marketing agencies was just not enough [for our clients]. They wanted an in-house marketing team that could strategically partner with the commercial counterparts—e.g., sales, revenue, management, and operations—to drive profitable […]

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