The Rise of the Whycation: Hilton’s 2026 Trends Report
MCLEAN, Virginia—In the year ahead, travelers are redefining the journey and choosing trips that begin with purpose, not just a place. According to Hilton’s newly released 2026 Trends Report, The Whycation: Travel’s New Starting Point, the question isn’t “Where are we going?” it’s “Why are we going?” The scientific survey of 14,000 travelers across 14 countries showed next year global travelers will embrace the rise of the “whycation,” where travel is driven by emotional motivations: […]
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Sixth Street Acquires the Pier House Resort & Spa From Braemar Hotels & Resorts
SAN FRANCISCO, California—Sixth Street announced it has acquired the Pier House Resort & Spa,
CoStar: U.S. Hotel Industry Reports Positive Year-Over-Year Comparisons
ARLINGTON, Virginia—The U.S. hotel industry reported another week of positive year-over-year compa
Amadeus Research Highlights Travel Patterns Around U.S. Open
Amadeus analyzed travel data surrounding the U.S. Open tournament dates to identify any relevant
