CoStar, Tourism Economics Update U.S. Hotel Growth Forecast

ARLINGTON, Virginia—CoStar and Tourism Economics made significant upward adjustments to the 2026-27 U.S. hotel forecast released at the 18th Annual Hotel Data Conference. For 2026, projected gains in average daily rate (ADR) and revenue per available room (RevPAR) were upgraded by 1.1 percentage points and 1.6 percentage points, respectively. Occupancy was lifted to 63.1 percent, a 0.3 percentage point lift from the previous forecast. “The hotel industry sold a record number of room nights in […]

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