Rival Technologies Research: Online Reviews Outweigh Brand Loyalty for Gen Z Hotel Bookings
VANCOUVER, BC—Online reviews have become a much stronger influence on Gen Z hotel bookings than brand names, according to new research from Rival Technologies. Nearly two-thirds (61 percent) of Gen Z travelers said that online reviews are the biggest influence on where they book, while just 14 percent cited a hotel’s brand name. For marketers in the travel and hospitality space, the findings suggested that reputation built through guest experiences carries more weight with Gen Z than traditional […]
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