PHOENIX, Arizona—BWH Hotels announced continued global expansion of Aiden, its design-driven boutique hotel brand. This growth has been driven by recent openings across Asia-Pacific, North America and Europe. “Travelers today aren’t looking for another hotel that feels exactly like the last one. They want places with personality, a sense of discovery and a connection to the destination. That’s exactly what Aiden delivers,” said Brad LeBlanc, senior vice president and chief development officer at BWH Hotels. […]

The post Aiden Accelerates Growth With Recent Openings and Expansion appeared first on LODGING Magazine.

This post was originally published on this site