Beyond Campus: How University Hotels Can Broaden Their Guest Base
In recent years, some university hotels have been evolving into lifestyle destinations that capture demand from a broader range of guests, beyond the typical demographic of visiting parents, prospective students, and faculty. The elevated amenities at these properties help them compete with traditional hotels in their market. The Hotel at The University of Maryland is a microcosm of this trend, with a range of offerings that includes a full-service spa, several food & beverage options, and expansive meeting space. […]
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