Don’t Discount Loyalty: Bookings From Program Members Are the Fastest-Growing Channel
Every summer, hotels lean harder into loyalty, with free-night offers, bonus point promotions, and member-only rates filling inboxes from Memorial Day through Labor Day. The data now backs up the instinct behind that investment of time and marketing spend. Loyalty demand share, the portion of U.S. hotel room nights booked by loyalty program members, reached 58 percent through the first half of 2026, according to Kalibri’s national booking data. That is up from 51 percent […]
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