Ireckonu Research: Unification of Fragmented Data Can Unlock Revenue for Hotels
AMSTERDAM, Netherlands—Ahead of World Tourism Day on September 27, Ireckonu called on the industry to unify data for the benefit of both guests and hotels. A recent study by Ireckonu found that hotels are missing out on the opportunity to re-engage up to 20 percent of guests due to the fragmented nature of accurately capturing their data. The research showed that many hotels only record room booking details, which often accounts for 28 percent of […]
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